Fashion shows like Mercedes Benz Fashion Week Australia may, on the face of it, appear all glitz, glamour and beauty, but behind the scenes, a lot of hard work is put into organising and maintaining such a slick operation. From booking the models to getting sponsors on board, we’ll take a closer look at some of the more important aspects of planning a fashion show, starting with the initial conception.
Assembling the Right Team for the Job
The early planning stages of a fashion show are all about bringing in the right people for the job. A fashion house – Prada, for instance – will often look to a production company to organise their events, which can include anything from devising the marketing campaign to designing the sets.
From there, a team will be assembled to organise and run the event, consisting of show-runners, stylists, security teams, designers, engineers and much more personnel besides. All these experts will band together to expand on an initial concept and bring it to life, as Luis Vuitton did in early 2019 with their vintage runway-inspired set.
Making Sure the Models Look Sparkling
It’s no secret that models go to great lengths to make sure they’re in top condition for an event; they’re showcasing the latest trends and brands, so impressing the Karl Lagerfeld’s and Anna Wintour’s of this world is essential – not to mention the millions of people who will view these events in some form online, be it on Instagram, YouTube or any other platform.
Part of looking good is in the smile. With those HD camera flashing away, the last thing an event organiser wants is a model with yellow or crooked teeth. This is why the services of Pure Dentistry are essential. From teeth whitening procedures to subtle braces, it’s not just models who can benefit from a winning smile.
Fine Tuning and Last-Minute Alterations
A large and complex event such as Mercedes Benz Fashion Week Australia is bound to require some last-second changes, as with any popular gathering where many elements must fall into place at just the right time.
Corralling some of the world’s best designers is a feat in itself. These people have busy schedules, so conflicts and late additions are always a concern for fashion show organisers. For instance, Kayne West certainly got tongues wagging in 2015 at the New York Fashion Show (NYFW) when he added his name to the bill at the last second – ruffling a few feathers in the process.
The models are no saints, either. Whether they’re showcasing the latest line of Gucci sunglasses or strutting down the runway sporting the hottest new swimwear collection, the show-runner needs them looking fresh, radiant and, most importantly, on time. Unfortunately, this is not always possible with large numbers of models and tight schedules. A model might have to be pulled away to attend another show or a stylist might want to make some last-minute alterations.
